Project 4000 – KEEPING IT A MILLI IN THE 4000


Footlocker Art Prize by Matt
April 6, 2011, 5:00 pm
Filed under: Art, Events | Tags: , , , , , , ,

Foot Locker are taking on the coveted Archibald Prize in an attempt to make sneaker-based art recognised in the wider community. Apparently only 11% of people consider this to be a legitimate art form.

To combat this Foot Locker’s offering $50,001 (that’s $1 more than the Archibald Prize) to the winner of their competition. The concept is easy; colour in a sneaker and win some moolah! The trick is that you’ll have to compete with some of the country’s top artists… But don’t let that put you off! Grab an entry form in-store or via the website.

There’s 8 sneaker templates to choose from all the big brands; Nike, adidas, Puma and Converse to freak to your hearts content. Its a level playing ground for everyone, its about self-expression, customisation, doing your thing and getting that cash and bragging rights while you’re at it.

– P4,

Props to Brisbane’s own Sam McKenzie on getting picked up for this!




Stay tuned for more info…

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