Project 4000 – KEEPING IT A MILLI IN THE 4000

A Bathing Ape Moves House by Matt
February 3, 2011, 9:59 pm
Filed under: Clothing, Fashion, Uncategorized | Tags: , , ,

Well by now I’m sure you’re all aware of the fact that a Hong Kong based consortium has bought out majority share of the controlling body of BAPE; Nowhere for a tick under US$3m. Whilst it might seem cheap, it’s reported that this includes a few billion yen in debt. David Marx or Neojaponisme has had quite a bit of experience with the brand and offers a short yet interesting insight into the downfall of what is one of the most influential brands of the last few decades. Read it here.

– t

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