Project 4000 – KEEPING IT A MILLI IN THE 4000

Super x WeSC Sunglasses by Matt
July 8, 2010, 9:35 pm
Filed under: Accessories | Tags: , , ,

With Bread & Butter currently taking place in Europe, the blogs are awash with new product making its first public appearance. Out of the hordes of trash I spotted this sweet collaboration. Swedish brand WeSC (pronounced wee) have teamed up with Super to create a completely new frame. Now I’ve been a fan of the newer styles that Super have move to, I wasn’t ever really a fan of their Ray Ban Wayfarer rip known as the Basic.

– t,

This new frame (which seems to be nameless) looks slick, it has a really 70s skiing look to them. The packaging on the whole looks clean, including some spare lenses. You can now buy the black framed version from Super for a fairly reasonable $240. I’m hanging out for the smoke grey crystal version you can see here.

The collaboration between WeSC and SUPER is the second venture into eyewear for WeSC. What made WeSC interested once again in eyewear was SUPER’s great products, brand philosophy and fresh ideas.

The two brands share many similarities – the ideas behind it and the joy in creating good things for good people. The result of the collaboration is something we are very proud of and look forward to wearing… Really soon.

The shades originated from the union of the two dynamic brands, resulting in a totally new shape designed on purpose for the Swedish brand: it’s retrò & modern, classic & streety at the same time.

All the details are in gold color like the metal decorum on the side that when opened reveals the WeSC logo. The shades comes with black mirrored lenses mounted, but also include a case containing a second set of rock hard pure black lenses. The shades are produced in a limited quantity of 500 pieces.

Cuddle your eyes with Zeiss lenses and this special WeSC design.


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: